Overall, retail volume sales of home laundry appliances are projected to see further decreases in the shorter term, before slowly rebounding in the second half of the forecast period. Cost-of-living pressures, stubborn inflation and higher for longer interest rates are set to continue to dampen consumer confidence and spending power.
In line with the growing societal emphasis on sustainability, manufacturers are focusing on improving energy-efficiency and the use of recycled and renewable materials. Samsung Electronics Nordic is actively using smart technology in its appliance development to optimise energy-efficiency, such as through its “AI Energy Mode” functionality, which is accessible through the manufacturer’s SmartThings app.
Incremental improvements, such as the addition of hygiene and allergy focused wash cycles, are expected to remain areas of innovation. However, the focus of innovation in home laundry appliances in the forecast period is predicted to be on the implementation of AI and smart technology.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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