Over the forecast period, home laundry appliances with load capacity in excess of 8kg will attract increasing consumer demand, driven by evolving lifestyles that involve bulk washing and weekend laundry cycles.
In India, urban households remain the primary target audience driving sales of home laundry appliances. However, over the forecast period, rural areas are expected to make a key contribution to growth, especially for semi-automatic washing machines, bolstered by the rolling out of electrification and heightened consumer interest in convenient appliances, resulting in a growing shift away from hand washing to machine washing.
India’s favourable digital ecosystem of increasing smartphone usage and mobile internet penetration is set to result in a rising number of tech-savvy consumers, especially in urban areas. This factor, combined with a larger working population, is expected to support the growing adoption of smart/IoT-enabled home laundry appliances, especially by those with relatively hectic lifestyles seeking to achieve more through their smartphones.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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