PROSPECTS AND OPPORTUNITIES
Affordability, convenience, and energy efficiency will drive new washing machine sales
In the forecast period, automatic washing machines will remain the preferred choice for urban consumers due to their convenience. As manufacturers and retailers continue to lower prices and offer discounts and freebies, more consumers will transition to these machines.
E-commerce will become more important for home laundry appliances purchases
E-commerce still only makes a small contribution to home laundry sales, as consumers generally have less trust in e-commerce for big-ticket purchases. Delivery is also a big concern with some products ending up being damaged upon delivery.
Local and Chinese brands to disrupt top players
Local brand, Fujidezo, continues to expand aggressively in the Philippine market, often offering the most affordable washing machines in retailers. Despite their low unit price, some consumers perceive locally produced brands as higher quality and prefer to support domestic manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in the Philippines - Category analysis
KEY DATA FINDINGS
Home laundry appliances experiences strong growth amidst economic uncertainties
Automatic washing machines becomes more affordable and innovative
Sharp maintains its lead, while Panasonic closes the gap with its automatic washing machine
Affordability, convenience, and energy efficiency will drive new washing machine sales
E-commerce will become more important for home laundry appliances purchases
Local and Chinese brands to disrupt top players
Consumer Appliances in the Philippines - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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