PROSPECTS AND OPPORTUNITIES
Energy efficiency and long-term cost savings
Local consumers are increasingly willing to invest in durable, energy-saving products to save money in the long term. This trend is also linked to increasing awareness of sustainability issues.
“Right to repair” and microplastics reduction are criteria to measure value of products
Energy efficiency is not the only concern when deciding which model of home laundry appliance to purchase – both in terms of sustainability and cost saving. Another trend that is increasingly gaining awareness is the “right to repair”.
Increasing quality through innovation
Players can also invest in features that enhance the quality of their home laundry appliances. Examples include programmes that are specifically tailored to effectively clean different fabrics or to remove especially difficult stains, as well as a steam function to remove creases from laundry.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Germany - Category analysis
KEY DATA FINDINGS
Growth for convenient automatic washer dryers
Energy efficiency, performance and innovation shape the competitive landscape
Home products specialists regain share as home laundry appliances become increasingly connected
Energy efficiency and long-term cost savings
“Right to repair” and microplastics reduction are criteria to measure value of products
Increasing quality through innovation
Consumer Appliances in Germany - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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