COMPETITIVE LANDSCAPE
Leading brands drive concentration with innovative offerings
The home laundry appliances market in Thailand is moderately concentrated, with the top two brands, LG and Samsung, holding significant shares of 24% and 20%, respectively, in 2025. The combined share of the top two players decreased slightly from 46% in 2020 to 43% in 2025.
New entrants and trends present opportunities for growth
The emergence of new players like Xiaomi in mid-2025 presented opportunities for growth and increased competition in the home laundry appliances market. Xiaomi's strategy of offering advanced technology at accessible price points appealed to budget-conscious Thai consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Thailand - Category analysis
KEY DATA FINDINGS
Demand for smart and sustainable appliances
LG's subscription service redefines home laundry appliances
Automatic washing machines drives market growth
Shifting consumer preferences towards convenience
LG's subscription service sets precedent for flexible ownership
Automatic washing machines to remain dominant, while semi-automatic washing machines sees decline
Sustainability and AI drive business innovation and growth
Leading brands drive concentration with innovative offerings
New entrants and trends present opportunities for growth
Appliances and electronics specialists leads retail sales with wide product range
Retail e-commerce growth driven by price competition and promotions
Ai-powered appliances revolutionise laundry experience
Samsung and Haier lead innovation with AI washing machines
New Toshiba model targets eco-conscious consumers
Consumer Appliances in Thailand - Industry Overview
A robust performance in 2025
Rising incomes and urbanisation drive consumer appliances sales
Refrigeration appliances leads major appliances sales, driven by high penetration
Vacuum cleaners sees dynamic growth, driven by urbanisation
Tech-savvy consumers drive demand for smart appliances
Vacuum cleaners to grow rapidly
E-commerce and smart technologies to reshape retail landscape
Haier and Sharp lead with innovative smart appliances
No significant mergers or acquisitions in 2025
Retail offline remains dominant, though e-commerce grows
LG Subscribe fuels e-commerce boom with flexible options
E-commerce gains traction with omnichannel shopping behaviours
Haier drives innovation with AI-powered appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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