PROSPECTS AND OPPORTUNITIES
Uncertain outlook
Household sentiment has taken a pessimistic turn in Norway with stubborn inflationary pressures and higher for longer interest rates. This is having a negative impact on disposable income levels and spending power.
Ongoing focus on innovation
Innovation in home laundry appliances is expected to continue to follow the path taken during the review period, targeting the growing demand for convenience amongst consumers leading ever more hectic lifestyles. New product developments are set to focus on minimising the time and effort required to perform laundry duties – through shorter wash cycles, automatic dosage, smart communication, and noise reduction.
Sustainability concerns to exert growing influence
The strong increase in consumer environmental awareness is supporting a desire to minimise textile waste, which is also being bolstered by heightened budget consciousness. Sustainability concerns are making households evaluate their consumption patterns, encouraging the better care, reuse, and life extension of clothing and textiles.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Norway - Category analysis
KEY DATA FINDINGS
Volume sales falling
Rising energy costs and sustainability concerns sharpen focus on energy efficiency
Growing interest in smart appliances
Uncertain outlook
Ongoing focus on innovation
Sustainability concerns to exert growing influence
Consumer Appliances in Norway - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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