Demand for home laundry appliances in South Africa is expected to quickly recover to pre-pandemic levels over the forecast period. This will be due to several factors, such as the current low penetration rate, improved electricity coverage and reliability, higher disposable incomes, and the growing need for products with advanced features.
Over the forecast period, brands of home laundry appliances are predicted to continue releasing innovative products with premium features. Certain brands, such as leaders Defy and Samsung, are releasing more energy-efficient washers and dryers, with some models able to clean effectively with cold water or feature technology to recycle heat.
In 2024, the Department of Trade and Industry proposed amendments to compulsory energy efficiency labelling for household electrical appliances in South Africa. The proposed regulations were tabled under the National Regulator for Compulsory Specifications (NRCS) Act, and will mandate that manufacturers and importers have their appliances approved by the NRCS to certify that the product complies with the referenced standard.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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