PROSPECTS AND OPPORTUNITIES
Recovery expected over forecast period, driven by increasing disposable incomes and penetration rates
Demand for home laundry appliances in South Africa is expected to quickly recover to pre-pandemic levels over the forecast period. This will be due to several factors, such as the current low penetration rate, improved electricity coverage and reliability, higher disposable incomes, and the growing need for products with advanced features.
Brands will look to release new features and technological advancements
Over the forecast period, brands of home laundry appliances are predicted to continue releasing innovative products with premium features. Certain brands, such as leaders Defy and Samsung, are releasing more energy-efficient washers and dryers, with some models able to clean effectively with cold water or feature technology to recycle heat.
Proposed new regulations surrounding energy efficiency and labelling of consumer appliances in South Africa
In 2024, the Department of Trade and Industry proposed amendments to compulsory energy efficiency labelling for household electrical appliances in South Africa. The proposed regulations were tabled under the National Regulator for Compulsory Specifications (NRCS) Act, and will mandate that manufacturers and importers have their appliances approved by the NRCS to certify that the product complies with the referenced standard.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in South Africa - Category analysis
KEY DATA FINDINGS
Home laundry appliances negatively impacted by harsh economic climate
Competitive landscape largely dominated by two established brands
Ongoing demand for small and medium models of automatic washing machines
Recovery expected over forecast period, driven by increasing disposable incomes and penetration rates
Brands will look to release new features and technological advancements
Proposed new regulations surrounding energy efficiency and labelling of consumer appliances in South Africa
Consumer Appliances in South Africa - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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