COMPETITIVE LANDSCAPE
Samsung Corp and LG Corp lead home laundry appliances in Morocco
Home laundry appliances in Morocco remains moderately concentrated, with the top two brands, Samsung Corp and LG Corp, holding 17% and 16% market share respectively in 2025. They are followed by Royal, which holds a 10% market share.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Morocco - Category analysis
KEY DATA FINDINGS
Market polarisation shapes home laundry appliances in Morocco
Negative perceptions of purchasing power impact sales
Automatic washing machines remain the largest category, driven by premiumisation
AI-integrated appliances appeal to the premium consumer segment
Premium brands capitalise on energy efficiency and local production
Semi-automatic washing machines set to experience moderate growth
Brands are expected to open new stores in Morocco
Samsung Corp and LG Corp lead home laundry appliances in Morocco
Appliance and electronics specialists drive sales with wide presence
Retail e-commerce gains traction with competitive offerings
Bosch drives premiumisation with smart appliance innovations
Consumer Appliances in Morocco - Industry Overview
High import taxes and diminished consumer confidence slow consumer appliances’ growth
Moroccan economy slows down demand for consumer appliances
Affluent consumers drive personal care appliances sales
Bosch Maroc invests in sustainable products to capture rising demand
Growth in spending power and local production set to boost consumer appliances sales
Personal care appliances set to remain the largest and best performing category
Direct-to-consumer sales and experiential retail expected to gain traction
Leading manufacturers maintain market share amidst economic challenges
Appliance and electronics specialists lead retail sales
Retail e-commerce gains traction with competitive pricing and convenience
Direct-to-consumer sales gain traction through local production
Bosch Maroc exemplifies sustainable innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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