PROSPECTS AND OPPORTUNITIES
Premium segment has good growth potential as economy improves
A further recovery in sales of home laundry appliances is anticipated as inflation falls and consumers regain confidence in their spending capabilities, over the forecast period. As inflation rates gradually decrease, consumers may see the costs of living subside, leading to an increase in disposable income.
Automatic dryers to post solid growth to support small housing units
Automatic dryers are still at a low level of penetration in Poland, and this provides growth opportunities over the forecast period, as consumers learn more about its effectiveness and convenience. One of the most important trends is the growing demand for smaller-sized housing units, which is driving demand for built-in models of automatic dryers.
Competitive threat puts bigger focus on product innovation
Competition from players outside the EU, especially from China and Turkey, has placed significant pressure on incumbents over the review period. EU manufacturers are actively responding to this challenge by focusing on innovation, cost optimisation and leveraging their existing strengths to stay competitive and retain volume share.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Poland - Category analysis
KEY DATA FINDINGS
Rebound in volume sales as the economy improves
Urban dwellers seek convenience and energy efficiency
Locals are drawn to appliances offering water and energy efficiency
Premium segment has good growth potential as economy improves
Automatic dryers to post solid growth to support small housing units
Competitive threat puts bigger focus on product innovation
Consumer Appliances in Poland - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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