COMPETITIVE LANDSCAPE
Concentration in the competitive landscape and leadership stability
Home laundry appliances in Saudi Arabia was relatively concentrated in 2025, with LG Electronics Saudi Arabia Ltd (LG) and United Matbouli Group (Samsung and Admiral) leading with 26% and 18% retail volume shares respectively. Other major players included Al Jabr Trading Co (Haier) with 12%, and Abdul Latif Jameel Electronics & Air Conditioning Co (Toshiba and Bosch) with 8%,with all these top players maintaining their positions from 2024.
The ascent of smart, energy-efficient, and large capacity appliances
Home laundry appliances showcased a clear trend toward advanced product innovation in Saudi Arabia in 2025, specifically in smart, energy-efficient, and larger-capacity models. The segment of smart, connected, and energy-efficient washing machines proved most dynamic, with leading brands like Samsung and LG expanding their offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Home laundry appliances sees value growth amidst volume dip
Value growth in a stable economic environment with rising incomes and urbanisation
Automatic washing machines dominates home laundry appliances
Energy efficiency contributes to value growth, featuring in new launches
Smart and energy-efficient appliances set to drive growth in the future
Automatic washing machines set to extend its dominance
Direct-to-consumer sales and e-commerce to reshape the retail landscape
Concentration in the competitive landscape and leadership stability
The ascent of smart, energy-efficient, and large capacity appliances
Offline retail continues to dominate, as consumers value testing products, and expert advice
Retail e-commerce remains a notable retail channel
Direct-to-consumer is increasingly significant, as demonstrated by Samsung launch
Emerging retail concepts to watch in 2026
AI-powered laundry appliances boost energy efficiency and convenience
Consumer Appliances in Saudi Arabia - Industry Overview
Consumer appliances thrives, driven by Vision 2030 and demand for smart products
Strong demand driven by economic growth and Vision 2030
Air conditioners grows rapidly from an already high base in 2025
Smart integration drives growth for consumer appliances
Sustainability expected to drive continued growth
Air conditioners to remain dominant in value terms, while air purifiers shows growth potential
Smart technology expected to shape business strategies
Players in small appliances maintain their leading positions overall
Emerging players and strategic moves shape the industry
Offline retail dominates due to in-store expertise and product comparison
Retail e-commerce drives sales of small appliances with competitive pricing
Experiential retail and DTC concepts reshape the retail landscape
Energy-efficient appliances drive premiumisation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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