PROSPECTS AND OPPORTUNITIES
Larger capacity models to grow demand in automatic washing machines
Given that saving money on energy bills is set to remain a key priority for consumers, the trend towards fewer yet larger wash loads is predicted to continue to drive a demand for larger automatic washing machines. This is expected to be the case not only for larger households and families, which tend to use automatic washing machines more frequently, but also smaller households, which are trying to save on electricity costs.
Energy-efficiency and smart technologies to gain momentum
As a result of the energy crisis and hikes in electricity costs, energy-efficiency has become a top priority for Greek consumers. The wave of replacement purchases at the end of the review period is set to continue with more consumers upgrading to A+++ home laundry appliances, which allow savings on energy bills in the long term.
Manufacturers and retailers to push premium brands
Despite the strong pressure on consumer disposable incomes, the owners of established brands known for quality and reliability are set to continue to gain competitive advantages. When it comes to major appliances, consumers prefer to spend more on a known and trusted brand offering products with not only more advanced features but also longer replacement cycles.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Greece - Category analysis
KEY DATA FINDINGS
Automatic washing machines become a key focus for retailers
Housing design trends are unfavourable to built-in home laundry appliances
Larger automatic washing machines gain favour amid high electricity bills
Larger capacity models to grow demand in automatic washing machines
Energy-efficiency and smart technologies to gain momentum
Manufacturers and retailers to push premium brands
Consumer Appliances in Greece - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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