When it comes to home renovations bathrooms and kitchens are the two core environments that consumers tend to focus on. Thanks to the government stimulus programme sales through furniture specialists increased during the review period, with these stores offering a one-stop-shop destination from where they could buy all of their necessary purchases.
Environmental and sustainability concerns will continue to be relevant for many consumers in Italy. As such, consumers will likely increasingly look for home laundry appliances that use less water and electricity and this in turn will likely increasingly inform new product development and innovation.
Brands operating within home laundry appliances are expected to continue partnering with home care detergent brands. For example, Bosch for example has partnered with Procter & Gamble’s Dash brand of concentrated liquid detergent and Lenor fabric softener as part of a joint promotion and advertising campaign.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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