PROSPECTS AND OPPORTUNITIES
Consumers likely to shop around for better deals
When it comes to home renovations bathrooms and kitchens are the two core environments that consumers tend to focus on. Thanks to the government stimulus programme sales through furniture specialists increased during the review period, with these stores offering a one-stop-shop destination from where they could buy all of their necessary purchases.
Companies likely to focus on becoming more environmentally sustainable
Environmental and sustainability concerns will continue to be relevant for many consumers in Italy. As such, consumers will likely increasingly look for home laundry appliances that use less water and electricity and this in turn will likely increasingly inform new product development and innovation.
More synergies expected between home laundry appliances and home care brands
Brands operating within home laundry appliances are expected to continue partnering with home care detergent brands. For example, Bosch for example has partnered with Procter & Gamble’s Dash brand of concentrated liquid detergent and Lenor fabric softener as part of a joint promotion and advertising campaign.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Italy - Category analysis
KEY DATA FINDINGS
Sales of home laundry appliances decline as consumers look for ways to save money
Miele celebrates its anniversary with the launch of new products
Gender parity and sustainability influence marketing and new product development
Consumers likely to shop around for better deals
Companies likely to focus on becoming more environmentally sustainable
More synergies expected between home laundry appliances and home care brands
Consumer Appliances in Italy - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
-
- Built-in Automatic Dryers
- Freestanding Automatic Dryers
-
- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
-
- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!