COMPETITIVE LANDSCAPE
Samsung and LG maintain lead positions through AI innovation
The home laundry appliances market in South Korea is highly concentrated, with Samsung Electronics and LG Electronics holding the top two positions. In 2025, LG Electronics held a 44% market share, while Samsung Electronics held 37%.
Price-sensitive consumers fuel growth of emerging players
Although the market is dominated collectively by LG Electronics and Samsung Electronics, emerging companies are performing well. Roborock has emerged as a notable new entrant, successfully carving out a niche by offering a highly competitive value proposition.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in South Korea - Category analysis
KEY DATA FINDINGS
AI integration and premiumisation drive future market growth
Samsung drives premiumisation with AI-powered laundry solutions
Samsung turns eco incentives into market momentum
Space-saving laundry solutions with smart convenience
From smart product to smart home ecosystem
Increasing number of single-person households and smaller urban homes
Subscription-based services to influence consumer behaviour
Samsung and LG maintain lead positions through AI innovation
Price-sensitive consumers fuel growth of emerging players
Appliances and electronics speciality stores lead sales
Retail e-commerce drives growth for new brands
Consumer Appliances in South Korea - Industry Overview
Smart technologies and premiumisation lead market transformation
AI technology transforms appliances into proactive home management assistants
Samsung boosts sales with multi-functional appliances
Premium appliances blend luxury with cutting-edge technology
AI at the centre of smart home ecosystem
Appliance-as-a-service creates new revenue streams
Urban living drives demand for customisable high-end appliances
Samsung and LG maintain dominance through innovation
Robot vacuum surge fuels competition beyond South Korea’s leaders
Navien magic enters market with ambitious expansion plan
Influencers drive e-commerce growth in small appliances
Appliances and electronics specialists maintain strong offline presence
Social commerce emerges as a powerful e-commerce driver
AI Technology from LG Electronics reduces houshold burdens and enhances convenience
Premium robot vacuums integrate seamlessly into home interiors
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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