COMPETITIVE LANDSCAPE
Sharp and Aqua lead through localisation and innovation
The home laundry appliances industry in Indonesia is relatively concentrated, with Sharp Electronics Indonesia PT holding a 19% market share and Aqua Japan Indonesia PT 15% in 2025. The top two brands maintained their leading positions due to their strong presence in both semi-automatic and automatic formats as well as the reliability of their products and their wide distribution networks.
Chinese brands drive growth with affordable innovations
There were no notable mergers or acquisitions in 2025, and none are anticipated in 2026. However, the market saw innovative product launches, such as Midea’s MA200 washing machine range, which incorporates inverter technology and smart features.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Indonesia - Category analysis
KEY DATA FINDINGS
Economic uncertainties see home laundry appliances sales decline in 2025
Sluggish performance amidst economic uncertainties and shifting consumer preferences
Automatic washer dryers seeing dynamic growth as they offer practical solutions
Sustainability and energy efficiency drive consumer preferences
Smart laundry appliances expected to drive future growth
Automatic washing machines to drive growth
Sustainability and energy efficiency to shape the industry
Sharp and Aqua lead through localisation and innovation
Chinese brands drive growth with affordable innovations
Appliances and electronics specialists lead distribution
Retail e-commerce gains traction among young urban consumers
No new retail brands or concepts emerge in 2026
Sustainability drives innovation with energy-efficient features
Convenience and customisation drive demand for smart laundry solutions
Localisation influences brand shares and product development
Consumer Appliances in Indonesia - Industry Overview
Small appliances driving positive growth in the overall consumer appliances market
Sluggish major appliances sales contrast with small appliances growth
Refrigeration appliances leads value sales, driven by health features
Influencers and social media drive sales of affordable appliances
Energy efficiency driving growth in consumer appliances
Refrigeration appliances to remain largest category in value terms
Energy efficiency, affordability and localisation shaping the future of consumer appliances
Miyako and Sharp lead the market with their affordable premium offerings
Merger and acquisition activity reshaping competitive dynamics
Midea’s Low-Energy-Consumption 1/2 PK Split Inverter Air Conditioner
Appliances and electronics specialists lead offline sales
E-commerce gains traction as a major distribution channel
No new retail brands or concepts expected to emerge in 2026
Sustainability and energy efficiency driving innovation
Influencers and social media shape consumer behaviour
Health and wellness features gain traction
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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