PROSPECTS AND OPPORTUNITIES
Gradual growth supported by rising awareness and brand trust
Value sales of sleep aids are expected to rise steadily over the forecast period, albeit at a more moderate pace than in the years immediately following the pandemic. A significant share of Austrian consumers still refrain from taking any action when experiencing sleeplessness or restlessness, preferring to wait and see if symptoms resolve on their own.
Innovation centred on natural formulations and incremental improvements
The Austrian sleep aids category is already mature and highly competitive, with both global and domestic players offering a broad selection of herbal, traditional and standard remedies. This breadth of choice supports steady consumer engagement but also limits the scope for disruptive innovation.
Health and wellness trends create both opportunities and challenges
Austrian consumers are becoming increasingly aware of the role of sleep in overall health and wellbeing, with restful and sufficient sleep now widely recognised as a foundation for mental and physical resilience. This trend is set to support ongoing demand for sleep aids as part of broader self-care routines.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Austria?
- Which are the leading brands in Sleep Aids in Austria?
- How are products distributed in Sleep Aids in Austria?
- How has the regulatory and operating environment for Sleep Aids changed in Austria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Austria - Category analysis
KEY DATA FINDINGS
Consumer reliance on sleep aids stabilises after pandemic-driven surge
Schwabe Austria maintains leadership as herbal brands gain traction
Pharmacies dominate distribution, while e-commerce gains traction for repeat purchases
Gradual growth supported by rising awareness and brand trust
Innovation centred on natural formulations and incremental improvements
Health and wellness trends create both opportunities and challenges
Consumer Health in Austria - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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