PROSPECTS AND OPPORTUNITIES
Continued growth for sleep aids is expected amid persistent stress and anxiety
Value sales of sleep aids are expected to rise over the forecast period, with Belgium’s sleep health market poised for continued expansion. Persistent economic uncertainty, inflationary pressures, and ongoing geopolitical tensions are likely to maintain high levels of stress and anxiety among the population—factors that continue to disrupt sleep patterns and reinforce the need for effective solutions.
Innovation is set to focus on stonger and more effective natural formuals
Innovation in sleep aids is expected to continue across the forecast period, with a particular focus on stronger, more effective natural formulations. Tilman’s launch of Sedistress Forte in 2025 is a clear example of how brands are responding to consumer demand for enhanced efficacy.
Non-pharma channels are expected to expand their distribution across the forecast period
Looking ahead, non-pharmaceutical distribution channels are expected to continue their rapid growth in sleep aids. Traditional supermarkets and pharmacies will play an increasingly important role, driven largely by their ability to offer competitively priced private label and generic products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Belgium?
- Which are the leading brands in Sleep Aids in Belgium?
- How are products distributed in Sleep Aids in Belgium?
- How has the regulatory and operating environment for Sleep Aids changed in Belgium?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Belgium - Category analysis
KEY DATA FINDINGS
Rising stress and health awareness drive growth in sleep aids in Belgium
Melisana SA leads the diverse and competitive sleep aids market
Pharmacies continue to lead while alternative retail channels gain ground
Continued growth for sleep aids is expected amid persistent stress and anxiety
Innovation is set to focus on stonger and more effective natural formuals
Non-pharma channels are expected to expand their distribution across the forecast period
Consumer Health in Belgium - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!