PROSPECTS AND OPPORTUNITIES
Sales of sleep aids are forecast to grow, though momentum is expected to slow
Value sales of sleep aids are expected to rise in Greece over the forecast period overall. However, as category penetration continues to expand, the pace of growth is expected to moderate.
The digital shift supports growth, but pharmacies remain crucial for sleep aids
Digital and technological advancements are expected to influence both distribution and marketing within sleep aids in Greece. Growth in retail e-commerce will be supported by the increasing number of consumers shifting their shopping habits online, particularly for repeat purchases.
Health and wellness trend are expected to drive diversification in sleep solutions
In the broader context of health and wellness, consumer awareness around wellbeing is set to continue rising in Greece. This growing consciousness is driving more people to seek solutions for sleep disturbances and anxiety.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Greece?
- Which are the leading brands in Sleep Aids in Greece?
- How are products distributed in Sleep Aids in Greece?
- How has the regulatory and operating environment for Sleep Aids changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Greece - Category analysis
KEY DATA FINDINGS
Sleep aids post strong double-digit growth in 2025, driven by anxiety and melatonin-based innovations
Procter & Gamble Hellas SA strengthens its leadership in sleep aids, while new entrants add to fragmentation
Pharmacies retain the lead in sleep aids distribution, while retail e-commerce gains ground
Sales of sleep aids are forecast to grow, though momentum is expected to slow
The digital shift supports growth, but pharmacies remain crucial for sleep aids
Health and wellness trend are expected to drive diversification in sleep solutions
Consumer Health in Greece - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!