PROSPECTS AND OPPORTUNITIES
Competition with alternatives to lead to a slowdown in sleep aids’ growth
Sleep aids is projected to see positive, but slowing, retail volume and value (constant 2024 prices) growth over the forecast period. Even at its highest point in the forecast period, growth rates are set to be much slower than at the end of the review period.
Companies to invest further yet new product development is set to slow down
Companies retain a strong interest in sleep aids, given that the category is not yet mature and there is still room for growth. Melatonin-based products remain under the spotlight in terms of developments, with players de-investing from valerian, which is increasingly perceived as dated.
Top brands to retain support and strength in a fragmented category
Despite increases in the number of companies and brands in the category, the rankings and retail value shares of the top brands were largely stable at the end of the review period. Procter & Gamble’s ZzzQuil is expected to remain the leading brand, supported by high advertising and marketing support, especially for ZzzQuil Natura.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Greece?
- Which are the leading brands in Sleep Aids in Greece?
- How are products distributed in Sleep Aids in Greece?
- How has the regulatory and operating environment for Sleep Aids changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Greece - Category analysis
KEY DATA FINDINGS
Demand rises as more consumers feel the need for sleep aids
Strong investment contributes to higher awareness and growth
External competition affects sleep aids’ performance
Competition with alternatives to lead to a slowdown in sleep aids’ growth
Companies to invest further yet new product development is set to slow down
Top brands to retain support and strength in a fragmented category
Consumer Health in Greece - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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