PROSPECTS AND OPPORTUNITIES
Demand set to benefit from growing focus on the importance of a good night’s sleep
Sales of sleep aids in Australia are poised for moderate but steady value and volume growth over the forecast period. This is due to the enduring impact of stress and anxiety, economic instability and shifting consumer health priorities, particularly among younger adults facing disrupted routines and sleep deprivation.
Focus shifting to novel ingredients and innovative formulations
Within herbal/traditional sleep aids there are a range of combination ingredients gaining prominence in Australia due to their links to reducing stress and anxiety, such as magnesium and kava. Magnesium, for example, supports a range of bodily functions, across the nervous, cardiovascular, muscular, skeletal and digestive systems.
Women’s health and wellbeing under the spotlight
In September 2024, the Australian Senate released findings from a comprehensive inquiry into menopause and perimenopause. The investigation highlighted how many women navigating these life stages face systemic barriers, ranging from inadequate medical support to widespread public misunderstanding, particularly around perimenopause.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Australia?
- Which are the leading brands in Sleep Aids in Australia?
- How are products distributed in Sleep Aids in Australia?
- How has the regulatory and operating environment for Sleep Aids changed in Australia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Australia - Category analysis
KEY DATA FINDINGS
Stress, anxiety and sleeping problems a growing concern for Australians
Sleep aids faces competition from vitamins and dietary supplements
New product development addresses specific needs such as recovery from jet lag
Demand set to benefit from growing focus on the importance of a good night’s sleep
Focus shifting to novel ingredients and innovative formulations
Women’s health and wellbeing under the spotlight
Consumer Health in Australia - Industry Overview
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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