PROSPECTS AND OPPORTUNITIES
Increasing insomnia will support growth sales over the forecast period
Insomnia is set to continue increasing across the forecast period, impacted by factors including rising stress, anxiety and technology. Insomnia is increasingly an issue due to the distraction of technology, as many consumers go to bed late after spending many hours using their various consumer electronics devices.
Consumers increasingly migrate from Rx products to OTC options, boosting growth
Sleep aids is expected to see strong retail volume and value growth over the forecast period; however, no switches are anticipated, thereby limiting the growth potential of OTC sleep aids. However, while the health and wellness trend is set to drive growth in herbal products, it will also lead consumers to increasingly migrate away from Rx products and towards OTC versions.
E-commerce set to gain ground, driving growth through convenience
Sales of sleep aids are expected to be increasingly driven by the further development of e-commerce. This is particularly the case from e-commerce sites developed by pharmacy retailers, including dermoezcanem.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Turkey?
- Which are the leading brands in Sleep Aids in Turkey?
- How are products distributed in Sleep Aids in Turkey?
- How has the regulatory and operating environment for Sleep Aids changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Turkey - Category analysis
KEY DATA FINDINGS
Busy lifestyles partner with rising stress and anxiety to boost sales in sleep aids
Herbal options remain popular as consumers appreciate the lack of side effects
No change in the competitive environment as Sandoz Ilac retains its lead
Increasing insomnia will support growth sales over the forecast period
Consumers increasingly migrate from Rx products to OTC options, boosting growth
E-commerce set to gain ground, driving growth through convenience
Consumer Health in Turkey - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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