PROSPECTS AND OPPORTUNITIES
Mental health and wellbeing continue to become significant factors for consumers
Across the forecast period, Peruvians will continue to be interested in supporting their mental health and overall wellbeing, improving their quality of life and reducing stress and anxiety. In addition, much of the population is fatigued, having experienced social and political crisis, and economic recession, and feelings of insecurity.
Innovations in formats will drive interest and sales on the landscape
The sleep aids landscape has been one of the most dynamic, launching new products and formats across the review period. The category has seen accelerated growth due to a drive of younger adult consumers, looking for fast and effective alternatives.
Herbal products set to gain relevance, perceived to be less invasive and natural
As the consumption of melatonin has increased, ongoing scrutiny of the substance and interest in health and wellness, has caused many to reconsider its use. Although there is no certainty that it creates dependency, many doctors have warned against the continued and ongoing use of the product, stating that the body could become accustomed to the drug.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Peru?
- Which are the leading brands in Sleep Aids in Peru?
- How are products distributed in Sleep Aids in Peru?
- How has the regulatory and operating environment for Sleep Aids changed in Peru?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Peru - Category analysis
KEY DATA FINDINGS
Sleep aids record double-digit retail value growth as consumer awareness rises
Magnesium emerges as an alternative solution for relaxation
Leading brand More+ is acquired by CBC, opening new lines of business
Mental health and wellbeing continue to become significant factors for consumers
Innovations in formats will drive interest and sales on the landscape
Herbal products set to gain relevance, perceived to be less invasive and natural
Consumer Health in Peru - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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