PROSPECTS AND OPPORTUNITIES
Education on the importance of sleep for overall wellbeing will drive future demand for sleep aids
Sleep aids represent an underdeveloped market in the Philippines, and as such, offer significant growth potential. One of the primary factors driving demand are the increasingly hectic lifestyles of local consumers, and this situation is unlikely to change significantly in the near future.
New product development to focus on innovative delivery formats
During the forecast period, innovation in sleep aids is expected to centre on new delivery formats, with leading brands focusing their marketing campaigns on these advancements. Currently, most OTC sleep aids in the Philippines are available in capsule form, a format widely accepted and familiar to consumers.
Sleep aid brands will continue to seek to engage consumers via social media
Sleep aids and sleep education have gained substantial traction online, with players increasingly utilising social media to reach consumers. Major brands have established active social media accounts and collaborated with prominent celebrities such as Heart Evangelista, Mimiyuh, and influencers like Rei Germar, who boast millions of followers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Philippines?
- Which are the leading brands in Sleep Aids in Philippines?
- How are products distributed in Sleep Aids in Philippines?
- How has the regulatory and operating environment for Sleep Aids changed in Philippines?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in the Philippines - Category analysis
KEY DATA FINDINGS
Increasingly stressful lifestyles and growing prevalence of sleep disorders support demand for sleep aids
Melatonin-based sleep aids grow in popularity
Increasing popularity of natural and herbal sleep aids
Education on the importance of sleep for overall wellbeing will drive future demand for sleep aids
New product development to focus on innovative delivery formats
Sleep aid brands will continue to seek to engage consumers via social media
Consumer Health in the Philippines - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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