PROSPECTS AND OPPORTUNITIES
Natural remedies expected to grow further over the forecast period
Natural remedies in sleep aids are expected to grow further over the forecast period, in line with the overall holistic health and wellbeing trends, along with the fact that a growing number of people are seeking natural ingredients in sleep aids per se. Indeed, natural formulations containing ingredients such as lavender, melatonin, and chamomile, can prove to be good alternatives to traditional sleeping pills, and can come in many formats from teas to tinctures, as well as in tablet form.
Affordable price points will remain important for sleep aids to maintain sales
Affordable price points will remain important for sleep aids to maintain sales. While there is a segment of society which is more dependent on regular use, sleep aids are not deemed to be essential products across the board.
Health trends likely to highlight dangers of dependence on sleeping pills
Ongoing health and wellness trends are also likely to highlight the dangers of dependence on traditional sleeping pills, which will also support a shift towards more natural options. Indeed, dependence on sleeping pills can cause psychological concerns, with some consumers seeing an increase in anxiety, stress, and depression as a result of their dependence and inability to achieve natural sleep.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Egypt?
- Which are the leading brands in Sleep Aids in Egypt?
- How are products distributed in Sleep Aids in Egypt?
- How has the regulatory and operating environment for Sleep Aids changed in Egypt?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Egypt - Category analysis
KEY DATA FINDINGS
Strong baseline demand for sleep aids in Egypt
Natural remedies on the rise
Limited variety or options available, due to regulatory and market constraints
Natural remedies expected to grow further over the forecast period
Affordable price points will remain important for sleep aids to maintain sales
Health trends likely to highlight dangers of dependence on sleeping pills
Consumer Health in Egypt - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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