PROSPECTS AND OPPORTUNITIES
Combo formulations vs mono-ingredient solutions
The sleep aids space in 2026 is likely to be shaped by two parallel product strategies. On one side, brands are launching combo formulations to meet consumer demand for holistic, lifestyle-aligned support.
Natural versus chemical solutions
While still niche in 2025, fitomelatonin is gaining quiet attention as a natural alternative to melatonin. With rising consumer interest in gentler solutions, this could encourage new launches in this space and provide further diversification within the category.
Tracking apps and devices could boost interest in sleep improvement
With the rise of smart rings and wearable devices appearing more frequently in the Polish market, people are no longer just thinking about how many hours sleep they get, but also the quality of their sleep. This should provide a further boost to sales of sleep aids as increasing numbers of consumers look for ways to improve their health both in the short and long term.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Poland?
- Which are the leading brands in Sleep Aids in Poland?
- How are products distributed in Sleep Aids in Poland?
- How has the regulatory and operating environment for Sleep Aids changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Poland - Category analysis
KEY DATA FINDINGS
Melatonin maintains market leadership
Pharmacies dominate but e-commerce opens up challenges and opportunities
Herbal/traditional sleep aids dominate sales
Combo formulations vs mono-ingredient solutions
Natural versus chemical solutions
Tracking apps and devices could boost interest in sleep improvement
Consumer Health in Poland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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