PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Sleep aids will register both moderate constant value and volume growth over the forecast period. Modern Polish society is increasingly busy and stressful and this is leading to higher rates of anxiety, as well as insomnia.
Growing interest in CBD-based alternatives
There will be growing interest in exploring products that contain CBD, a component derived from hemp leaves, as a potential solution to sleep issues. This will be particularly prevalent among the younger demographic of under 34 years-of-age.
Players continue to innovate
While positive value growth is predicted for the forecast period, in what is a fiercely competitive product area, players will look to innovate to attract consumer’s attention and disrupt the landscape in any way they can. Polish consumers are receptive to new and interesting formats among consumer health products, and any level of differentiation is likely to gain their attention.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Poland?
- Which are the leading brands in Sleep Aids in Poland?
- How are products distributed in Sleep Aids in Poland?
- How has the regulatory and operating environment for Sleep Aids changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Poland - Category analysis
KEY DATA FINDINGS
Only marginal volume growth in 2024
Doxylamine increasingly used as an ingredient to treat insomnia
Increasing competition from vitamins and dietary supplements
Positive outlook over forecast period
Growing interest in CBD-based alternatives
Players continue to innovate
Consumer Health in Poland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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