PROSPECTS AND OPPORTUNITIES
Continued growth for sleep aids, driven by rising prevalence of insomnia
The market for sleep aids in the Netherlands is poised for healthy growth in constant value terms (2024 prices) over the forecast period, driven by a rising demand for products that address insomnia and stress-related sleep issues. A study conducted by CBS in 2023 revealed that more than 40% of Dutch adults experience symptoms of insomnia, underscoring the growing concern around sleep health in the Netherlands.
Growing preference for herbal products but popularity of magnesium supplements could challenge sales
Dutch consumers prioritise safety and natural ingredients when selecting sleep aids. This preference for herbal or plant-based options will drive manufacturers to develop more products featuring lesser-known but effective natural ingredients aimed at promoting relaxation and improving sleep quality.
Growth of private label will heighten competitive pressure
The sleep aids market is expected to become increasingly competitive in the coming years. Dutch consumers have traditionally favoured well-established brands, believing them to be more effective.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Netherlands?
- Which are the leading brands in Sleep Aids in Netherlands?
- How are products distributed in Sleep Aids in Netherlands?
- How has the regulatory and operating environment for Sleep Aids changed in Netherlands?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in the Netherlands - Category analysis
KEY DATA FINDINGS
Growing prevalence of sleeping problems
Shift towards stronger formulas boosts unit prices
Consumers are increasingly motivated to seek discounts via e-commerce channel
Continued growth for sleep aids, driven by rising prevalence of insomnia
Growing preference for herbal products but popularity of magnesium supplements could challenge sales
Growth of private label will heighten competitive pressure
Consumer Health in the Netherlands - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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