PROSPECTS AND OPPORTUNITIES
Adopting healthy lifestyles to potentially reduce reliance on sleep aids
The overall outlook for sleep aids in South Africa remains positive over the forecast period, with retail volume sales growth, driven mainly by herbal/traditional options, predicted to be higher compared to the review period. Demand will continue to be driven by rising mental health awareness in South Africa, combined with ongoing economic challenges for many demographics, leading to elevated stress and anxiety levels which can disrupt sleep patterns.
CBD set to gain traction and shelf space in popular retailers
Cannabidiol (CBD), a non-psychoactive compound from the cannabis plant used in products such as oils and supplements products, is gradually gaining visibility on retailers’ shelves. Previously, CBD had negative connotations for local consumers.
Regulation around OTC sleep aids aims to reduce misuse
There are relatively strict regulations for OTC sleep aids in South Africa. The pharmacist dispensing these sleep aids has a record of how often the consumer buys them and can control how many the consumer receives in one purchase.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in South Africa?
- Which are the leading brands in Sleep Aids in South Africa?
- How are products distributed in Sleep Aids in South Africa?
- How has the regulatory and operating environment for Sleep Aids changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in South Africa - Category analysis
KEY DATA FINDINGS
High stress levels and exposure to blue light contribute to growth of sleep aids
Herbal/traditional sleep aids drive demand due to natural perception
Mental health issues contribute to rising demand for professional support
Adopting healthy lifestyles to potentially reduce reliance on sleep aids
CBD set to gain traction and shelf space in popular retailers
Regulation around OTC sleep aids aims to reduce misuse
Consumer Health in South Africa - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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