PROSPECTS AND OPPORTUNITIES
Sleep deprivation a growing concern for younger consumers
Sleep aids is expected to see positive value growth over the forecast period. As Danish consumers live increasingly busy and stressful lifestyles and spend more time in front of screens the number of people with sleep related problems is also expected to increase, thereby supporting demand for sleep aids.
Other alternatives could present increased competition for OTC sleep aids
A growing number of Danish consumers are turning to alternative methods outside of the consumer health space to help improve their sleep. There is already a wide number of apps available which provide consumers with sleep stories, relaxing music, soundscapes and guided meditation as well as a wide range of sprays, oils, and candles which are positioned as helping the consumer relax before going to bed and making it easier to fall asleep.
The future of melatonin under the microscope
Melatonin is expected to remain Rx only in Denmark in the short term, however in the long-term it is possible that the Danish authorities will revisit this. As melatonin products are readily available and can be legally purchased in other EU countries many Danish companies are seeing it as unfair competition that they are not allowed to sell melatonin products as OTC or as an ingredient in vitamins and dietary supplements.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Denmark?
- Which are the leading brands in Sleep Aids in Denmark?
- How are products distributed in Sleep Aids in Denmark?
- How has the regulatory and operating environment for Sleep Aids changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Denmark - Category analysis
KEY DATA FINDINGS
Lack of sleep a growing concern for Danes
A strong distribution reach and brand awareness key to success
Health and beauty specialists dominate but lose further share to e-commerce
Sleep deprivation a growing concern for younger consumers
Other alternatives could present increased competition for OTC sleep aids
The future of melatonin under the microscope
Consumer Health in Denmark - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!