PROSPECTS AND OPPORTUNITIES
E-commerce to capture greater share of sleep aid sales
E-commerce sales of sleep aids are expected to see continued growth over the forecast period, taking share from traditional retail channels. In Denmark, all non-prescription sleep aids are natural products, meaning they face fewer regulatory restrictions on online sales compared to other OTC products.
Growing interest in non-medicinal alternatives
A rising number of Danish consumers are turning to alternative methods outside of traditional consumer health products to improve their sleep. Apps offering sleep stories, relaxing music, soundscapes, and guided meditation are gaining popularity, along with a range of products such as sprays, oils, and candles designed to help consumers relax before bedtime.
Potential for melatonin to become OTC in Denmark
While melatonin is expected to remain prescription-only in Denmark in the short term, there is the possibility that Danish authorities may revisit this regulation in the long term. Currently, melatonin products can be legally purchased from other EU countries, and many Danish companies feel that the inability to sell melatonin OTC creates unfair competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Denmark?
- Which are the leading brands in Sleep Aids in Denmark?
- How are products distributed in Sleep Aids in Denmark?
- How has the regulatory and operating environment for Sleep Aids changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Denmark - Category analysis
KEY DATA FINDINGS
Increasing demand for sleep aids due to busy lifestyles
Melatonin’s rising popularity poses competition for sleep aids
Consumer trust in established brands limits private label growth
E-commerce to capture greater share of sleep aid sales
Growing interest in non-medicinal alternatives
Potential for melatonin to become OTC in Denmark
Consumer Health in Denmark - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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