PROSPECTS AND OPPORTUNITIES
Sales set to slow down as competition intensifies
Although sales of sleep aids are expected to rise in the forecast period, growth will be somewhat slower than during the review period. While the pressures of hectic modern lifestyles and the effects of increasing use of screens will contribute to the increased disruption of sleep patterns and drive volume growth, value sales will also benefit from the presence of more specialised products, combination products and formats such as chewing tablets and gummies.
Melatonin and combination products will gather ground
Combination sleep aids will take a larger share of sales in the forecast period. Consumers are looking for the best, most effective products, and they are keen to see whether combination products can offer them greater efficacy.
Herbal variants likely to outpace standard alternatives
Herbal sleep aids are set to see notably higher growth rates than standard sleep aids during the forecast period. The key reason for the re-emergence of these products in the market is the general rise in consumer interest in herbal products, and this is an area where consumers are willing to try new products.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Finland?
- Which are the leading brands in Sleep Aids in Finland?
- How are products distributed in Sleep Aids in Finland?
- How has the regulatory and operating environment for Sleep Aids changed in Finland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Finland - Category analysis
KEY DATA FINDINGS
Sleep aids see continued growth in 2024
Competition remains intense
Melatonin-based products become more prevalent
Sales set to slow down as competition intensifies
Melatonin and combination products will gather ground
Herbal variants likely to outpace standard alternatives
Consumer Health in Finland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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