PROSPECTS AND OPPORTUNITIES
Sleep aid sales are set to rise, with growing demand for natural and combination products
Value sales of sleep aids in Finland are expected to rise over the forecast period overall. Positive growth will be driven by increasingly stressful lifestyles, with a growing number of Finns experiencing sleep-related problems linked to stress.
Demand for fast-acting, multi-ingredient sleep aids will shape future product development
Consumer interest will increasingly focus on the effectiveness and long-lasting effects of sleep aid products. A wider range of fast-acting sprays and multi-ingredient formulations is expected to become available.
Intense competition is expected to challenge new entrants, despite strong demand
Stress relief and sleep are expected to remain key health and wellness trends throughout the forecast period, ensuring that sleep aids continue to present favourable prospects. As such, herbal sleep aids are set to see notably higher growth rates than standard sleep aids during the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Finland?
- Which are the leading brands in Sleep Aids in Finland?
- How are products distributed in Sleep Aids in Finland?
- How has the regulatory and operating environment for Sleep Aids changed in Finland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Finland - Category analysis
KEY DATA FINDINGS
Rising sleep issues and premium innovation drive growth in sleep aids during 2025
Orion Oyj maintains its lead in sleep aids, but multi-channel players like Via Naturale gain ground
Pharmacies lead distribution, although share is lost to hypermarkets and retail e-commerce
Sleep aid sales are set to rise, with growing demand for natural and combination products
Demand for fast-acting, multi-ingredient sleep aids will shape future product development
Intense competition is expected to challenge new entrants, despite strong demand
Consumer Health in Finland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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