PROSPECTS AND OPPORTUNITIES
Ageing, lifestyle and allergy trends to sustain growth
Value sales of eye care are expected to rise over the forecast period overall. The key drivers shaping growth in recent years – an ageing population, more intense and prolonged allergy seasons, and increasing screen use – are set to remain highly relevant in the years ahead.
Advances in diagnostics and smart technologies to support more personalised eye care
Technological progress in the field of eye health has accelerated in recent years and is expected to reshape the landscape further over the forecast period. Innovations such as AI-assisted diagnostic tools and advanced digital imaging allow earlier detection of diseases and eye conditions, creating opportunities for more effective treatments.
Growing health awareness to encourage preventative approaches
Health and wellness trends are expected to remain highly influential in shaping consumer behaviour, with eye health increasingly recognised as part of overall wellbeing. Consumers are becoming more aware of how lifestyle choices – diet, screen time, time spent outdoors – affect their vision and eye comfort, leading to greater interest in preventative measures.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Austria?
- Which are the leading brands in Eye Care in Austria?
- How are products distributed in Eye Care in Austria?
- How has the regulatory and operating environment for Eye Care changed in Austria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Austria - Category analysis
KEY DATA FINDINGS
Allergy season and lifestyle factors continue to support demand
Established brands maintain strong positions while Johnson & Johnson drives growth
Pharmacies remain dominant as e-commerce expands through repeat purchases
Ageing, lifestyle and allergy trends to sustain growth
Advances in diagnostics and smart technologies to support more personalised eye care
Growing health awareness to encourage preventative approaches
Consumer Health in Austria - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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