PROSPECTS AND OPPORTUNITIES
Eye care in Vietnam expected to see continued growth
Retail value sales of eye care are set to see continued growth over the forecast period. However, the rate of growth may slow down as the market becomes more mature.
Product innovation to be seen in the forecast period
Companies in eye care are seeking to enhance their offerings and innovate their products, emphasising their unique qualities and standing out from their rivals, ultimately capturing the interest of consumers. In addition, there are various emerging product formats, such as eye gel and eye washes.
Rohto Mentholatum Vietnam engaing in partnerships and community programmes
About 4,000 primary and secondary school students in Tra Vinh province received free eye exams in April 2025 as part of the School Eye Exam 2025 programme. This initiative was supported by Rohto Mentholatum Vietnam Company and organised through collaboration between Tra Vinh University, the local Department of Education and Training, and Ho Chi Minh City Eye Hospital.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Vietnam?
- Which are the leading brands in Eye Care in Vietnam?
- How are products distributed in Eye Care in Vietnam?
- How has the regulatory and operating environment for Eye Care changed in Vietnam?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Vietnam - Category analysis
KEY DATA FINDINGS
Eye care maintains strong performance
Rohto-Mentholatum Vietnam Co Ltd remains the leader in eye care
Distribution continues to rely heavily on pharmacies
Eye care in Vietnam expected to see continued growth
Product innovation to be seen in the forecast period
Rohto Mentholatum Vietnam engaing in partnerships and community programmes
Consumer Health in Vietnam - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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