PROSPECTS AND OPPORTUNITIES
Positive outlook for eye care
Eye care is expected to continue to register solid retail current value growth rates in Vietnam throughout the forecast period. The number of consumers with eye problems is rising due to global warming and pollution.
Eye care expected to face stronger competition from vitamins and dietary supplements
The use of vitamins and dietary supplements has increased in Vietnam, as people have become more health-conscious in the wake of the pandemic outbreak. This has led to a growing interest in self-care and health maintenance amongst consumers.
Product innovation will boost consumer demand
Companies in eye care are seeking to enhance their offerings and innovate their products, emphasising their unique qualities and standing out from their rivals, ultimately capturing the interest of consumers. In addition, there are various emerging product formats, such as eye gel and eye washes.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Vietnam?
- Which are the leading brands in Eye Care in Vietnam?
- How are products distributed in Eye Care in Vietnam?
- How has the regulatory and operating environment for Eye Care changed in Vietnam?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Vietnam - Category analysis
KEY DATA FINDINGS
Environmental factors and greater time spent on digital devices support growth
Climate change boosts sales of allergy eye care products
International players dominate eye care
Positive outlook for eye care
Eye care expected to face stronger competition from vitamins and dietary supplements
Product innovation will boost consumer demand
Consumer Health in Vietnam - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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