PROSPECTS AND OPPORTUNITIES
Structural stagnation in eye care market and the rising need for myopia control signal new market opportunities
Retail value sales of eye care are expected to grow over the forecast period. However, demand will be adversely affected by population decline and a sense of saturation caused by widespread product availability.
Rise of private labels and support for self-medication
As price competition intensifies and self-medication gains traction in Japan, private label products are beginning to reshape the structure of the OTC eye care market. A notable example is Nihon Chouzai’s launch of the 5COINS PHARMA series in 2023, which offers OTC medicines - including eye care products - at a uniform price of JPY550 (tax included).
Competition from alternative means of eye care
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Japan?
- Which are the leading brands in Eye Care in Japan?
- How are products distributed in Eye Care in Japan?
- How has the regulatory and operating environment for Eye Care changed in Japan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Japan - Category analysis
KEY DATA FINDINGS
Eye care grows modestly, driven by high-value products
Market expansion and revitalisation through regulatory changes
Expansion into eye beauty concepts and new entrants on the move
Structural stagnation in eye care market and the rising need for myopia control signal new market opportunities
Rise of private labels and support for self-medication
Competition from alternative means of eye care
Consumer Health in Japan - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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