PROSPECTS AND OPPORTUNITIES
Allergy eye care to foster innovation and growth
Eye care in Germany is expected to continue seeing positive retail volume and value (constant 2025 prices) sales growth over the forecast period. Growth is set to continue to be supported by the rising number of consumers with allergies and spending more time in front of screens.
Digital lifestyles to spur the demand for eye care
Over the forecast period, it is expected that the market for eye care products for children and teenagers will grow as manufacturers seek out new opportunities. As children and teenagers are increasingly exposed to digital screens at an earlier age, and as new generations continue to grow up with technology and digital devices, the demand for products to treat related symptoms, such as dry eyes, will increase.
More sophisticated standard eye care
To boost demand, manufacturers are expected to launch more sophisticated eye care products in competition with eye health supplements over the forecast period, as an increasing number of consumers are turning to vitamins and dietary supplements to prevent eye diseases and promote overall eye health. As a result, players are set to invest in more innovative products within standard eye care over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Germany?
- Which are the leading brands in Eye Care in Germany?
- How are products distributed in Eye Care in Germany?
- How has the regulatory and operating environment for Eye Care changed in Germany?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Germany - Category analysis
KEY DATA FINDINGS
Increasing eye complaints amongst younger consumers and allergy sufferers drives growth opportunities
The leading player leverages a strong portfolio
Shift to online pharmacies continues
Allergy eye care to foster innovation and growth
Digital lifestyles to spur the demand for eye care
More sophisticated standard eye care
Consumer Health in Germany - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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