PROSPECTS AND OPPORTUNITIES
Eye care to benefit from focus on hygiene and preventative care
Sales of eye care are expected to rise over the forecast period in value terms (at constant 2025 prices) as preventative care is on the rise. Manufacturers are responding to consumer demand for natural and preservative-free formulas and product formats are becoming increasingly innovative.
Consumers looking for healthy eyes that also look great
Eye health concerns in Australia are no longer confined to older demographics, with young consumers increasingly prioritising ocular wellness as screen time surges across work, study and leisure. Extended exposure to digital devices has led to rising cases of dry eyes, redness and fatigue, prompting greater awareness and adoption of preventative habits like the “20-20-20 rule,” which encourages regular visual breaks of at least 20 seconds, every 20 minutes and to look at something least 20 feet (6m) away.
Social responsibility efforts a growing focus of eye care companies
The leading companies within eye care in Australia have a range of environmental, social and governance (ESG) measures that prioritise environmental issues, social issues and corporate governance in their global operations. These include commitments to carbon neutrality, the use of recyclable packaging, emissions and waste reduction targets, investments in energy-efficient technologies and sustainable logistics, and the implementation of sustainable and ethical sourcing.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Australia?
- Which are the leading brands in Eye Care in Australia?
- How are products distributed in Eye Care in Australia?
- How has the regulatory and operating environment for Eye Care changed in Australia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Australia - Category analysis
KEY DATA FINDINGS
Shifting lifestyle patterns and increased screen time boosting sales of eye care
International players lead with a wide portfolio of products
Pharmacies dominate thanks to a trusted position and a broad product range
Eye care to benefit from focus on hygiene and preventative care
Consumers looking for healthy eyes that also look great
Social responsibility efforts a growing focus of eye care companies
Consumer Health in Australia - Industry Overview
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!