PROSPECTS AND OPPORTUNITIES
Eye care is set to have sustained growth, driven by lifestyle demands and detailed consumer segmentation
Value sales of eye care products in Taiwan are expected to rise steadily over the forecast period.
Ingredient synergy and innovation is expected to drive differentiation in eye care
Key ingredients in eye care, such as lutein, zeaxanthin, astaxanthin, and vitamin A, are expected to remain the most popular among consumers. However, Taiwan’s eye care market is highly competitive and fragmented, making marketing investment essential for maintaining brand awareness and establishing clear positioning amid numerous competitors.
Female-focused brands are set to leverage trust to expand eye care in Tawain
With strong and sustained demand in eye care, brands that already possess a substantial female customer base are positioned to perform well over the forecast period. In Taiwan, female consumers often act as the primary purchasers of health care products for the family, making them a critical demographic for growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Taiwan?
- Which are the leading brands in Eye Care in Taiwan?
- How are products distributed in Eye Care in Taiwan?
- How has the regulatory and operating environment for Eye Care changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Taiwan - Category analysis
KEY DATA FINDINGS
Eye care grows in Taiwan as screen time increases and consumer segmentation deepens
Mentholatum leads eye care as innovation and brand engagement drive competition
Pharmacies retain its lead in eye care distribution, while health and personal care stores gain ground
Eye care is set to have sustained growth, driven by lifestyle demands and detailed consumer segmentation
Ingredient synergy and innovation is expected to drive differentiation in eye care
Female-focused brands are set to leverage trust to expand eye care in Tawain
Consumer Health in Taiwan - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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