PROSPECTS AND OPPORTUNITIES
Increasing adoption of preventive eye health measures likely to depress sales
Eye care in Taiwan is expected to register a sluggish performance over the forecast period, with only minimal growth in constant value (2024 prices) terms. This is partly due to increasing maturity, though demand will also be subdued by the fact that more Taiwanese consumers are starting to take preventive measures to improve their eye health and reduce their risk of related ailments.
Ageing population and increasing screen use will continue to drive demand
Countering the aforementioned challenges, the ageing of Taiwan’s population will continue to drive demand in eye care over the forecast period. This demographic shift is also likely to shape innovation in the category, with manufacturers focusing on expanding product lines specifically designed to address age-related conditions such as dry eyes, cataracts, macular degeneration, and glaucoma.
Growing demand for more natural and specialised eye care solutions
Consumers are increasingly drawn to eye drops formulated with natural ingredients like hyaluronic acid, lutein, and eyebright, which are perceived as gentler and potentially offering additional benefits for eye health. Products containing ingredients aimed at filtering blue light from digital devices are also gaining popularity, as more individuals seek relief from digital eye strain.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Taiwan?
- Which are the leading brands in Eye Care in Taiwan?
- How are products distributed in Eye Care in Taiwan?
- How has the regulatory and operating environment for Eye Care changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Taiwan - Category analysis
KEY DATA FINDINGS
Excessive screen time remains a major demand driver
Growing demand for multifunctional and preservative-free eye drops
Japanese brand Rohto maintains its lead
Increasing adoption of preventive eye health measures likely to depress sales
Ageing population and increasing screen use will continue to drive demand
Growing demand for more natural and specialised eye care solutions
Consumer Health in Taiwan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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