PROSPECTS AND OPPORTUNITIES
Lifestyle factors and increasing incidence of allergies to drive growth
Eye care is expected to register strong retail volume and current value growth over the forecast period, with sales underpinned by increased screen time leading to dry eyes and a higher number of people suffering from allergies. Standard eye care is by far the largest product area and the ongoing use of screens is set to continue over the forecast period, leading to widespread ocular discomfort, with many consumers seeking relief from dry and strained eyes by using eye care products.
Systane likely to do well as differentiation increases in importance over the forecast period
As Israeli consumers continue to be greatly affected by dry eye syndrome, it is expected that they will increasingly seek products designed for specific levels of dry eye, rather than a “one product fits all” approach. Companies that react to this demand by offering differentiated products are likely to do well over the forecast period, as Israelis are becoming increasingly concerned about eye health and dry eye syndrome.
Rising interest in natural products
There has been an ongoing shift towards preservative-free eye care over the review period. The eye is a very vulnerable part of the body and many consumers believe that products with natural ingredients will provide more gentle care than products which are seen as either chemical or artificial.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Israel?
- Which are the leading brands in Eye Care in Israel?
- How are products distributed in Eye Care in Israel?
- How has the regulatory and operating environment for Eye Care changed in Israel?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Israel - Category analysis
KEY DATA FINDINGS
Increased screen exposure drives sales of standard eye care in 2024
High prevalence of dry eye syndrome in the country fuels sales of eye care
Allergy eye care remains a small market although demand is there
Lifestyle factors and increasing incidence of allergies to drive growth
Systane likely to do well as differentiation increases in importance over the forecast period
Rising interest in natural products
Consumer Health in Israel - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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