PROSPECTS AND OPPORTUNITIES
Key growth drivers expected to remain in place thereby fuelling demand for eye care
Eye care is expected to continue seeing positive growth over the forecast period, backed by growth in both standard and allergy eye care. Allergy eye care is projected to remain the most dynamic category, driven by both environmental and demographic factors.
Manufacturers could look to target specific groups with tailored eye care solutions
It is expected that eye care products aimed at children and teenagers will be a growing niche market over the forecast period as manufacturers seek out new opportunities. Children and teenagers are becoming increasingly exposed to digital screens from an earlier age which is leading to symptoms such as dry and irritated eyes, which should create demand for standard eye care.
Innovation could be key to success
In order to boost demand manufacturers are expected to launch more sophisticated eye care products to compete with eye health supplements over the forecast period. Consumers are increasingly turning to vitamins and dietary supplements to prevent eye diseases and promote overall eye health, which could pose some competition to eye care.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Denmark?
- Which are the leading brands in Eye Care in Denmark?
- How are products distributed in Eye Care in Denmark?
- How has the regulatory and operating environment for Eye Care changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Denmark - Category analysis
KEY DATA FINDINGS
Challenging conditions present sales opportunities for eye care
Competition increases as players look to benefit from the growing demand for eye care
Eye care sales continue to shift online as consumers look for value and convenience
Key growth drivers expected to remain in place thereby fuelling demand for eye care
Manufacturers could look to target specific groups with tailored eye care solutions
Innovation could be key to success
Consumer Health in Denmark - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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