PROSPECTS AND OPPORTUNITIES
Allergy eye care set to grow as allergies become more prevalent
Over the forecast period, allergy eye care is projected to continue on a positive growth path, driven by both environmental and demographic factors. With Denmark's summers increasingly becoming warmer and longer, the pollen season is also extending, exposing more people to allergens.
Continued demand for standard eye care due to screen exposure and ageing population
The increasing use of digital devices, combined with Denmark’s ageing population, is expected to support sustained growth in the standard eye care segment. As consumers of all ages are exposed to prolonged screen time, complaints of digital eye strain are likely to continue rising.
New opportunities for eye care targeting younger demographics
Eye care products aimed at children and teenagers are expected to emerge as a growing niche over the forecast period. As younger generations spend more time on digital devices, they are increasingly experiencing symptoms such as dry eyes, prompting the need for appropriate treatments.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Denmark?
- Which are the leading brands in Eye Care in Denmark?
- How are products distributed in Eye Care in Denmark?
- How has the regulatory and operating environment for Eye Care changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Denmark - Category analysis
KEY DATA FINDINGS
Allergy eye care continues growth amidst extended pollen season
Increased screen time drives growth in standard eye care
E-commerce continues to gain ground
Allergy eye care set to grow as allergies become more prevalent
Continued demand for standard eye care due to screen exposure and ageing population
New opportunities for eye care targeting younger demographics
Consumer Health in Denmark - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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