PROSPECTS AND OPPORTUNITIES
Reliance on prescriptions may limit growth for eye care in the forecast period
In the forecast period, eye care in India is expected to see continued retail current value growth, although this is only anticipated to be slow – in fact, the slowest rate within consumer health. The eye care category in India faces a unique challenge due to the sensitivity of the eyes, which leads many consumers to seek professional guidance before purchasing eye care products.
Rising digital penetration could boost opportunities for growth for eye care
The rapid growth of internet access and digital penetration in India is creating a favourable environment for OTC eye care. According to the Ministry of Communications, 95% of Indian villages had access to the internet via 3G/4G connectivity as of April 2024.
Eyewear might impact the growth of the category
Conversely, the growth of the eye care category in India could face challenges due to the increasing popularity of eyewear products designed to address common eye issues. Contact lenses with built-in hydration technology are gaining traction as they prevent dryness and discomfort, reducing the need for the regular use of eye drops.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in India?
- Which are the leading brands in Eye Care in India?
- How are products distributed in Eye Care in India?
- How has the regulatory and operating environment for Eye Care changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in India - Category analysis
KEY DATA FINDINGS
Eye care sees moderate value growth, but competition from prescription medications
Pollution-driven demand for eye care observed in 2024
Allergen India maintains its lead in eye care
Reliance on prescriptions may limit growth for eye care in the forecast period
Rising digital penetration could boost opportunities for growth for eye care
Eyewear might impact the growth of the category
Consumer Health in India - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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