In the forecast period, eye care in India is expected to see continued retail current value growth, although this is only anticipated to be slow – in fact, the slowest rate within consumer health. The eye care category in India faces a unique challenge due to the sensitivity of the eyes, which leads many consumers to seek professional guidance before purchasing eye care products.
The rapid growth of internet access and digital penetration in India is creating a favourable environment for OTC eye care. According to the Ministry of Communications, 95% of Indian villages had access to the internet via 3G/4G connectivity as of April 2024.
Conversely, the growth of the eye care category in India could face challenges due to the increasing popularity of eyewear products designed to address common eye issues. Contact lenses with built-in hydration technology are gaining traction as they prevent dryness and discomfort, reducing the need for the regular use of eye drops.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Eye Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsThis report originates from Passport, our Eye Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!