PROSPECTS AND OPPORTUNITIES
Bright outlook for eye care
Over the forecast period eye care is expected to record positive growth rates in spite of the unfavourable demographic situation. An ageing population, sedentary lifestyles and increasing time spent on digital devices will likely continue affecting the eye health of many Ukrainians, which should in turn generate healthy demand for eye care.
Growth expected to be fuelled by rising incidence of allergies, economic improved and increased competition
Standard eye care should have better growth prospects in the future once the economic situation becomes more favourable. Meanwhile, the incidence of allergies is anticipated to continue growing which should contribute towards stable demand for allergy eye care.
Pharmacies likely to account for the bulk of sales despite the rise of e-commerce
Pharmacies will likely remain the biggest contributor to sales of eye care in Ukraine. While retail e-commerce is seen to have strong growth potential, the channel’s share of distribution will likely remain relatively small since many Ukrainians prefer buying medicines on demand and are unwilling to wait for delivery.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Ukraine?
- Which are the leading brands in Eye Care in Ukraine?
- How are products distributed in Eye Care in Ukraine?
- How has the regulatory and operating environment for Eye Care changed in Ukraine?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Ukraine - Category analysis
KEY DATA FINDINGS
Eye care sales being driven by rising pollution levels and increasing screen time
Allergy eye care the most dynamic category as consumers get their priorities in order
Competition heating up as a flurry of new brands and products enter the market in 2024
Bright outlook for eye care
Growth expected to be fuelled by rising incidence of allergies, economic improved and increased competition
Pharmacies likely to account for the bulk of sales despite the rise of e-commerce
Consumer Health in Ukraine - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!