PROSPECTS AND OPPORTUNITIES
Growing awareness of eye health will drive demand for innovative solutions
Over the next five years, the eye care market in Romania is expected to register a positive growth trajectory, largely fuelled by increasing consumer awareness about eye health. As the average daily screen time continues to rise, so will the demand for effective eye care solutions.
Addressing children’s eye health will present new market opportunities
Preventative eye health habits are low among Romanian consumers, particularly for children. Parental control over screen time for children and teenagers tends to diminish at an ever earlier age, leading to insufficient eye health checks and preventative measures.
Ageing population will continue as significant growth driver
The ageing population will also serve as a significant growth driver for the eye care category. As more individuals experience age-related eye conditions such as dry eye syndrome and macular degeneration, demand for effective treatments and preventive measures will increase.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Romania?
- Which are the leading brands in Eye Care in Romania?
- How are products distributed in Eye Care in Romania?
- How has the regulatory and operating environment for Eye Care changed in Romania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Romania - Category analysis
KEY DATA FINDINGS
Rising consumer interest in eye health
Children emerge as key target audience
Pharmacies represent key distribution channel
Growing awareness of eye health will drive demand for innovative solutions
Addressing children’s eye health will present new market opportunities
Ageing population will continue as significant growth driver
Consumer Health in Romania - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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