PROSPECTS AND OPPORTUNITIES
Lifestyle and environmental factors are expected to support ongoing growth of eye care
Value sales of eye care are expected to rise in Greece over the forecast period overall. Growth will be supported not only by increased self-medication but also by demographic, environmental, and lifestyle factors.
Promotional activities and wider availability is set to drive sales via retail e-commerce
Retail e-commerce share is expected to see steady growth in eye care sales, driven by consumers seeking better prices, the wide availability of e-pharmacies, and the strong promotional activity typical of online channels. The high number of established e-pharmacies makes it easier for consumers to compare offers and access products conveniently.
Screen exposure is expected to remain a key driver of growth in eye care
The increasing exposure to screens, whether from smartphones, computers, or tablets, is expected to drive growth in the eye care market over the forecast period, particularly in products such as artificial tears targeting dry eye symptoms. Prolonged screen time reduces blink rates, leading to eye dryness and irritation, pushing more consumers to seek relief through eye drops and other treatments.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Greece?
- Which are the leading brands in Eye Care in Greece?
- How are products distributed in Eye Care in Greece?
- How has the regulatory and operating environment for Eye Care changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Greece - Category analysis
KEY DATA FINDINGS
The ageing population and environmental factors drive growth in eye care during 2025
Thea-Synapsis maintains its lead in eye care as competition intensifies
Pharmacies remain dominant in eye care distribution despite retail e-commerce growth
Lifestyle and environmental factors are expected to support ongoing growth of eye care
Promotional activities and wider availability is set to drive sales via retail e-commerce
Screen exposure is expected to remain a key driver of growth in eye care
Consumer Health in Greece - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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