PROSPECTS AND OPPORTUNITIES
Smarter allergy prevention could limit allergy eye care demand
Retail value sales of eye care are set to grow in South Korea over the forecast period. While the allergy eye care segment is expected to grow faster than standard eye care, a subtle but important threat is emerging.
Regenerative eye care takes centre stage
As consumers demand more than just temporary relief for tired eyes, the spotlight is shifting towards eye care products that prioritise regeneration and recovery. Recent environmental and lifestyle factors - such as pollution, prolonged smartphone use, dry winter air, and overuse of air-conditioning in summer - have contributed to worsening ocular health.
Increasing segmentation
Standard eye care is becoming more segmented to meet diverse consumer preferences, and this is expected to continue in the forecast period. For example, brands are releasing various products under a single brand name in South Korea, offering options such as regular, mint, and extra-strong formulations.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in South Korea?
- Which are the leading brands in Eye Care in South Korea?
- How are products distributed in Eye Care in South Korea?
- How has the regulatory and operating environment for Eye Care changed in South Korea?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in South Korea - Category analysis
KEY DATA FINDINGS
Standard eye care maintains market dominance despite allergy segment growth
Frenzeye Drop leads market but faces uncertainty after price hike
Display at pharmacies promotes sales of eye care products
Smarter allergy prevention could limit allergy eye care demand
Regenerative eye care takes centre stage
Increasing segmentation
Consumer Health in South Korea - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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