PROSPECTS AND OPPORTUNITIES
Digital habits to sustain demand for standard eye care
Value sales of eye care are expected to rise further over the forecast period. Standard eye care will continue to lead, as widespread use of smartphones and other digital devices sustains demand for dry-eye and eye strain relief.
Vial packaging will gain favour for hygiene and safety while eye health supplements represent competitive threat
Consumers are showing growing preference for vial packaging formats, valued for hygiene and safety in application. Products such as Retane Eye Drops from AiPharma and Systane Hydration UD Eye Drops are expanding in this format, which is expected to see stronger uptake during the forecast period.
Regulatory changes may support allergy eye care
New government regulation requiring private clinics to display transparent price lists for OTC drugs, including allergy eye care, is expected to influence consumer behaviour. With clearer price comparisons, consumers may choose to purchase these products from pharmacies rather than clinics, supporting a slight rise in demand for allergy eye care through retail channels.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Malaysia?
- Which are the leading brands in Eye Care in Malaysia?
- How are products distributed in Eye Care in Malaysia?
- How has the regulatory and operating environment for Eye Care changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Malaysia - Category analysis
KEY DATA FINDINGS
Digital lifestyles sustain steady demand
Eye Mo retains leadership with refreshed image
Convenience stores gains ground as distribution expands
Digital habits to sustain demand for standard eye care
Vial packaging will gain favour for hygiene and safety while eye health supplements represent competitive threat
Regulatory changes may support allergy eye care
Consumer Health in Malaysia - Industry Overview
Consumer health in 2025: the big picture
2025 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!