PROSPECTS AND OPPORTUNITIES
Varieties of eye wash emerge as competition for eye care in forecast period as surging number of eye wash seen
Standard eye care will continued to dominate saes of eye care products in Malaysia, as well as remaining the key driver of growth. When it comes to allergy eye care, most consumers still prefer to obtain prescription products from an eye specialist or general health practitioner or turn to OTC antihistamines/allergy remedies which can treat the root cause of the problem.
Eye health supplements will continue to post threat to eye care as consumers engage in preventative measures
The rising popularity of eye health supplements in Malaysia could see some consumers moving from treatment to prevention when it comes to eye health. Indeed, many new eye health supplements entered the market at the end of the review period, which is likely to help generate increased interest in these products.
Distribution through offline channels will remain solid, with convenience stores expected to grow in importance
Eye care products will continue to be purchased primarily through bricks-and-mortar channels, including modern retail formats such as supermarkets and hypermarkets, in addition to the already sizable share contributed by pharmacies. In addition, the convenience store format, which at present, accounts for a relatively minor proportion of retail value sales, is predicted to see further expansion, thanks to the proliferation of chains such as Family Mart, 7-Eleven and 99 Speedmart.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Malaysia?
- Which are the leading brands in Eye Care in Malaysia?
- How are products distributed in Eye Care in Malaysia?
- How has the regulatory and operating environment for Eye Care changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Malaysia - Category analysis
KEY DATA FINDINGS
Increasing levels of screen time drive demand for eye care products
New product launches featuring distinctive benefits drive growth in eye care
Local manufacturers expand into eye care to tap into growing demand
Varieties of eye wash emerge as competition for eye care in forecast period as surging number of eye wash seen
Eye health supplements will continue to post threat to eye care as consumers engage in preventative measures
Distribution through offline channels will remain solid, with convenience stores expected to grow in importance
Consumer Health in Malaysia - Industry Overview
Consumer health in 2024: the big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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