PROSPECTS AND OPPORTUNITIES
Rising screen time, fueled by remote work and persistent habits, will continue to drive sales over the forecast period
Eye care is projected to experience continued growth over the forecast period, driven primarily by increased use of computers, tablets and smartphones, with screen exposure serving as a key factor. Some studies suggest that approximately 40% of the local population may be affected by dry eyes, and this is anticipated to significantly support retail value sales in the years ahead.
Ageing population and younger consumers will support sales of eye care products in the coming years
The number of Argentinians aged 65 and above is expected to rise steadily over the forecast period, reaching nearly 6.3 million by 2029.
Competitive and distribution landscapes unlikely to see significant change
The competitive landscape in eye care in Argentina is highly consolidated, with Pharmadorf SA dominating sales well ahead of its nearest competitor, Laboratorio Elea SACIF y A. Indeed, all other players hold only single-digit share and this is unlikely to change over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Argentina?
- Which are the leading brands in Eye Care in Argentina?
- How are products distributed in Eye Care in Argentina?
- How has the regulatory and operating environment for Eye Care changed in Argentina?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Argentina - Category analysis
KEY DATA FINDINGS
Sales growth thanks to improved economy and increase in screen habits
PharmaDorf SA leads with robust advertising investment in support of Irix
Pharmacies remains the principal distribution channel for eye care
Rising screen time, fueled by remote work and persistent habits, will continue to drive sales over the forecast period
Ageing population and younger consumers will support sales of eye care products in the coming years
Competitive and distribution landscapes unlikely to see significant change
Consumer Health in Argentina - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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