PROSPECTS AND OPPORTUNITIES
Consumers are looking to shift to cheaper products despite robust brand loyalty
Eye care is projected to see a moderate CAGR in both retail volume and value (constant 2025 prices) sales over the forecast period, led by standard eye care. Eye care is expected to continue to generate growth due to persistent causes and rising incidences of eye health issues, such as increased screen time and allergies.
Partnerships with pharmacies and online platforms to grow visibility
As pharmacies expand their online presence, eye care brand owners are likely to partner with these health retailers to boost visibility and availability. By doing so, they can capitalise on the growing e-commerce trend in retailing in South Africa and reach consumers more effectively.
Collaborations with optical goods stores to gain a competitive edge
Many South African consumers who purchase eye care products tend to rely on their optometrist or ophthalmologist for recommendations, especially when they initially need to try these products. Therefore, if players want to increase brand exposure to consumers and gain greater visibility for their eye care products, they could consider collaborations with optical goods stores.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in South Africa?
- Which are the leading brands in Eye Care in South Africa?
- How are products distributed in Eye Care in South Africa?
- How has the regulatory and operating environment for Eye Care changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in South Africa - Category analysis
KEY DATA FINDINGS
Allergy eye care and standard eye care remain on an upward retail volume and value growth trajectory
Consumer brand loyalty remains an important factor in eye care
Pharmacies make it easier for consumers to access optometrist recommended products
Consumers are looking to shift to cheaper products despite robust brand loyalty
Partnerships with pharmacies and online platforms to grow visibility
Collaborations with optical goods stores to gain a competitive edge
Consumer Health in South Africa - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!