PROSPECTS AND OPPORTUNITIES
Players should consider collaborations with optical goods stores to drive sales
Many South African consumers who purchase eye care tend to rely on their optometrist or ophthalmologist for recommendations, especially when they feel they initially need to try these products. Therefore, if brands want to increase their exposure to consumers and gain greater visibility for their eye care products, it would be prudent for them to collaborate with optical goods stores.
Importance of ensuring wider visibility in pharmacies and advertising channels
Although many consumers are brand loyal when purchasing eye care due to established trust in their safety and efficacy, they are more likely to consider a different option if it is recommended by an optometrist or ophthalmologist, either because their requirements have changed or a new product has emerged which might be more suitable.
Private label offers attractive option for price-sensitive consumers
Tough economic conditions towards the end of the review period in South Africa meant that many consumers became increasingly price-sensitive, forcing them to reduce expenditure on perceived non-essential purchases. This led to a trading down from leading brands to more affordable private label options.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in South Africa?
- Which are the leading brands in Eye Care in South Africa?
- How are products distributed in Eye Care in South Africa?
- How has the regulatory and operating environment for Eye Care changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in South Africa - Category analysis
KEY DATA FINDINGS
Prolonged exposure to blue light stimulates growth for standard eye care
Demand for allergy eye care continues to rise in South Africa
Local consumers of eye care remain brand loyal
Players should consider collaborations with optical goods stores to drive sales
Importance of ensuring wider visibility in pharmacies and advertising channels
Private label offers attractive option for price-sensitive consumers
Consumer Health in South Africa - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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