PROSPECTS AND OPPORTUNITIES
Air quality and screen time likely to contribute to growth, especially amongst younger consumers
During the forecast period, eye care in Brazil is set to experience positive retail volume and current value CAGRs, although standard eye care will remain the only category with notable sales. Growth will be fuelled by a combination of environmental and lifestyle factors.
Complementation not competition
Although there are expected to be greater risks to vision in Brazil in the forecast period, preventive care is also expected to increase amongst Brazilians, especially with the use of vitamins and dietary supplements. Prominent brands such as PuraVida (Neo Vida Comércio e Importação de Produtos Naturais (Nestlé SA)), Desinchá (Vanzak Lab), and Vitamedley (Sanofi) offer vitamins and dietary supplements tailored to support eye health.
Retail e-commerce set to maintain distribution growth
In Brazil, self-medication remains a common practice, with many people turning to OTC medicines without proper guidance. The ease of access to medications through pharmacies offering retail e-commerce has further facilitated this behaviour.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Brazil?
- Which are the leading brands in Eye Care in Brazil?
- How are products distributed in Eye Care in Brazil?
- How has the regulatory and operating environment for Eye Care changed in Brazil?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Brazil - Category analysis
KEY DATA FINDINGS
Eye care maintains its rising trend, while the growth potential remains strong
Risks to public health and trust from unregistered eye care products
Trust is an important factor when choosing a brand in eye care
Air quality and screen time likely to contribute to growth, especially amongst younger consumers
Complementation not competition
Retail e-commerce set to maintain distribution growth
Consumer Health in Brazil - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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