PROSPECTS AND OPPORTUNITIES
Allergies and intense use of screens drive sales
Eye care will register constant value and volume growth over the forecast period. An ageing population will continue to support value sales.
Optical good stores gain value share over forecast period
Optical good stores will gain further value share over the forecast period and emerge as a key distribution channel to compete with both pharmacies and parapharmacies. Optometrists are in a position to provide a high level of care and personalisation, even sometimes more so than a pharmacist, as they will potentially have a greater understanding of a customer’s eyesight issues and the causes.
Preservative-free and long expiration in demand
With eye drops, the key features consumers look for is preservative-free offerings, while also having a long expiration date, as consumers often use eye drops sporadically when they feel irritation and like to extend the product life as much as possible. Preservative-free eye drops have less additives and so are considered safer, but it makes it difficult to extend expiration date once opened.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Portugal?
- Which are the leading brands in Eye Care in Portugal?
- How are products distributed in Eye Care in Portugal?
- How has the regulatory and operating environment for Eye Care changed in Portugal?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Portugal - Category analysis
KEY DATA FINDINGS
Slower value and volume growth in 2025
Faes Pharma purchases Portuguese company Laboratórios Edol
Siignificant growth in e-commerce
Allergies and intense use of screens drive sales
Optical good stores gain value share over forecast period
Preservative-free and long expiration in demand
Consumer Health in Portugal - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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