PROSPECTS AND OPPORTUNITIES
Eye care set to see further growth
Eye care is set to achieve robust growth in volume and current value terms over the forecast period, with both standard and allergy eye care anticipated to expand steadily. Demand will continue to rise due to the growing incidence of eye problems linked to excessive screen time, an ageing population, increased exposure to pollen and other allergens, environmental pollution and the use of spectacles and contact lenses.
Educational initiatives should encourage more self-medication for eye problems
Over the forecast period, educational initiatives are anticipated to foster greater self-medication for eye problems. The Moroccan government is expected to allocate more funding for awareness campaigns and projects aimed at educating the population about common eye conditions and their treatment or prevention.
Players to invest more in natural positioning
As many local consumers remain cautious about using medications containing synthetic preservatives and potentially harmful chemicals, there will be a rise in the development of eye care products with gentler formulas predominantly made from natural ingredients. Innovations will likely focus on formats that facilitate safer and easier application, addressing the sensitivity of the eyes as vital organs.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Morocco?
- Which are the leading brands in Eye Care in Morocco?
- How are products distributed in Eye Care in Morocco?
- How has the regulatory and operating environment for Eye Care changed in Morocco?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Morocco - Category analysis
KEY DATA FINDINGS
Eye care benefits from multitude of growth drivers
Promopharm remains outright leader
Economic stress continues to impact development, while allergy eye care benefits from environmental factors
Eye care set to see further growth
Educational initiatives should encourage more self-medication for eye problems
Players to invest more in natural positioning
Consumer Health in Morocco - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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