PROSPECTS AND OPPORTUNITIES
Stable growth over forecast period
Eye care will register stable constant value growth over the forecast period. Factors such as prolonged screen time, an ageing population, and increasing allergens in the atmospheres, both due to climate change and pollution, will contribute to value growth of eye care.
Technology plays an increasing role in supporting sales
Healthcare in Morocco is undergoing digitalisation as part of a strategic national push to modernise its health system and also save on resources. In terms of eye care, tele-optometry is a possibility, where eye consultations are conducted remotely using smartphone apps, and which would be particularly useful in more remote areas of Morocco.
Preservative-free and long expiration in demand
With eye drops, the key features consumers look for is preservative-free offerings, while also having a long expiration date, as consumers often use eye drops sporadically when they feel irritation and like to extend the product life as much as possible. Preservative-free eye drops have less additives and so are considered safer, but it makes it difficult to extend expiration date once opened.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Morocco?
- Which are the leading brands in Eye Care in Morocco?
- How are products distributed in Eye Care in Morocco?
- How has the regulatory and operating environment for Eye Care changed in Morocco?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Morocco - Category analysis
KEY DATA FINDINGS
Positive value growth in 2025
Promopharm retains commanding lead
Pharmacies lead distribution, but e-commerce shows signs of promising growth
Stable growth over forecast period
Technology plays an increasing role in supporting sales
Preservative-free and long expiration in demand
Consumer Health in Morocco - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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