PROSPECTS AND OPPORTUNITIES
Ongoing growth will be driven by demand for products formulated to address eyestrain and dry eyes
Current value sales of eye care are expected to increase over the forecast period. Older adults in Turkey are particularly prone to eye strain and related conditions due to the natural deterioration of the muscles controlling eye movement and the higher prevalence of dry eye disease among this age group.
Sophisticated formulations with added vitamins will gain traction in the years ahead
Eye care products enriched with additional vitamins such as vitamins A, E, and B, along with enhanced moisturising formulations containing higher doses of hyaluronic acid, are expected to attract attention throughout the forecast period. These fortified formulations offer more comprehensive benefits, addressing not only surface dryness and irritation but also supporting the overall health and regeneration of ocular tissues.
Sales of OTC eye care may be limited by lack of regulatory change
No regulatory changes are anticipated over the forecast period, which is expected to limit the potential growth of the OTC eye care in Turkey. Although there had been industry expectations for updated regulations that would allow certain eye care treatments such as some medicated drops and advanced therapeutic formulations to be sold without a prescription, these changes have yet to materialise.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Turkey?
- Which are the leading brands in Eye Care in Turkey?
- How are products distributed in Eye Care in Turkey?
- How has the regulatory and operating environment for Eye Care changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Turkey - Category analysis
KEY DATA FINDINGS
Substantial current value growth for eye care in Turkey in 2025
Bausch & Lomb dominates sales of eye care in Turkey with Artelac Advanced and Recugel
Pharmacies continues to dominate sales, but e-commerce sees ongoing growth
Ongoing growth will be driven by demand for products formulated to address eyestrain and dry eyes
Sophisticated formulations with added vitamins will gain traction in the years ahead
Sales of OTC eye care may be limited by lack of regulatory change
Consumer Health in Turkey - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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