PROSPECTS AND OPPORTUNITIES
The ageing population in Turkey will continue to support growth in eye care
The ageing population in Turkey will continue to support eye care sales over the forecast period. These consumers are more likely to experience eye strain due to the deterioration of the muscles that control eye movement and tend to suffer more from dry eye disease, which is expected to maintain the growth of standard eye care.
Rx eye care and vitamins & dietary supplements are threats to forecast growth
The greater use of technological devices for a variety of tasks, communication, study, and entertainment is set to increase the number of eye problems over the forecast period. However, to gain fast results, some consumers visit doctors to access RX eye care, dampening growth over the forecast period.
No switches are foreseen across the forecast period, limiting growth potential
Standard eye care will remain the main product over the forecast period, and no switches are expected, limiting the growth potential of OTC eye care. In Turkey, it is difficult to track switches due to the complexity of the process and the lack of public documentation available.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Turkey?
- Which are the leading brands in Eye Care in Turkey?
- How are products distributed in Eye Care in Turkey?
- How has the regulatory and operating environment for Eye Care changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Turkey - Category analysis
KEY DATA FINDINGS
Innovations focus on added benefits, competing against rising competition
Convenient and simple products gain ground as consumers seek ease
Bausch & Lomb Saglik Optik Urunleri Tic AS leads, offering Artelac Advanced
The ageing population in Turkey will continue to support growth in eye care
Rx eye care and vitamins & dietary supplements are threats to forecast growth
No switches are foreseen across the forecast period, limiting growth potential
Consumer Health in Turkey - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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