PROSPECTS AND OPPORTUNITIES
Demand for eye care to benefit from contact lens users
Wearing contact lenses for many hours can result in dry eyes, eye strain or eye discomfort. In addition, prolonged exposure to digital screens can also result in eye discomfort.
Standard eye care likely to see further new product development
New innovative launches are likely to emerge within eye care due to ongoing demand for “artificial tears”. Players are making more advanced claims in an attempt to attract consumers’ attention in an increasingly crowded landscape.
Landscape set to become increasingly fragmented, while sales will be supported by online reviews and recommendation by pharmacists
Pharmacies is expected to remain as the major distribution channel for eye care over the forecast period. Thai consumers place great emphasis on seeking advice from pharmacists before purchasing such products, given the delicate nature of the eyes, with the former’s expertise helping them to make informed decisions about which treatments are suitable for their specific needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Thailand?
- Which are the leading brands in Eye Care in Thailand?
- How are products distributed in Eye Care in Thailand?
- How has the regulatory and operating environment for Eye Care changed in Thailand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Thailand - Category analysis
KEY DATA FINDINGS
Demand for eye care is sustained by digitalisation trend and wearing of contact lenses
High pollution and ageing society contribute to rising incidence of eye-related problems
Eye care attracts new imports from Japan and Korea
Demand for eye care to benefit from contact lens users
Standard eye care likely to see further new product development
Landscape set to become increasingly fragmented, while sales will be supported by online reviews and recommendation by pharmacists
Consumer Health in Thailand - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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