PROSPECTS AND OPPORTUNITIES
Evolving trends set to favour eye sales as population ages and pollution levels rise
Sales of eye care are expected to see stronger growth over the forecast period compared to the review period, in value terms (at constant 2025 prices). Rising pollution levels are a growing concern in Thailand due to ongoing construction, urbanisation and many Thai consumers preferring to use their own transport when travelling as part of their daily routines.
New product development expected to focus on standard eye care
New product development is more likely be seen in standard eye care over the forecast period while it is expected to be more limited for allergy eye care. When it comes to allergy eye care consumers are expected to mainly rely on the existing choices, with sales being highly reliant on the recommendations of pharmacists.
Bright outlook for eye care but players may need to adopt new strategies to stand out in the market
The shift towards self-medication, an aging society and digitalisation are all factors that are likely to support the growth and development of eye care in Thailand over the forecast period. Thai consumers are also expected to actively seek products that promote preventive eye care solutions, fuelled by the widespread adoption of digital devices and the resulting concerns about digital eye strain.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Thailand?
- Which are the leading brands in Eye Care in Thailand?
- How are products distributed in Eye Care in Thailand?
- How has the regulatory and operating environment for Eye Care changed in Thailand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Thailand - Category analysis
KEY DATA FINDINGS
Growth fuelled by an ageing population and the impact of digital lifestyles
Domestic brands retain the lead but imported brands showing strong potential
Pharmacies dominate thanks to professional advice but e-commerce makes gains
Evolving trends set to favour eye sales as population ages and pollution levels rise
New product development expected to focus on standard eye care
Bright outlook for eye care but players may need to adopt new strategies to stand out in the market
Consumer Health in Thailand - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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