PROSPECTS AND OPPORTUNITIES
Further innovation expected, driven by increasing screen exposure
The market for eye care in the Netherlands is expected to maintain positive growth in constant value terms (2024 prices) over the forecast period. Rising screen exposure and digital lifestyles are likely to exacerbate issues of eye irritation, leading more people to seek solutions for irritated or dry eyes.
Allergy formulas have potential for growth
A significant growth driver in the Dutch eye care market is the increasing prevalence of allergies among consumers. During the review period, the number of people experiencing (seasonal) allergies rose steadily, with no signs of this trend abating, moving forward.
E-commerce will gain traction, driven by low prices and convenience
Distribution of eye care products will remain largely concentrated within health and personal stores and pharmacies. However, e-commerce is set to strengthen its position, driven by the increasing number of consumers who prefer to research and compare prices online, seek discounts, and enjoy the convenience of home delivery and pick-up services.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Netherlands?
- Which are the leading brands in Eye Care in Netherlands?
- How are products distributed in Eye Care in Netherlands?
- How has the regulatory and operating environment for Eye Care changed in Netherlands?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in the Netherlands - Category analysis
KEY DATA FINDINGS
Dutch consumers well informed for common symptoms
Homoeopathic products are popular eye care remedies
Private label products lure consumers with lower prices
Further innovation expected, driven by increasing screen exposure
Allergy formulas have potential for growth
E-commerce will gain traction, driven by low prices and convenience
Consumer Health in the Netherlands - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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