PROSPECTS AND OPPORTUNITIES
Lifestyle factors will boost regular use of eye care products over the forecast period
Current value sales of eye care are expected to rise steadily across the forecast period. Several factors will contribute to this performance.
New product formats and education will boost category sales
Innovation is set to have a significant impact on the category, with new spray-based formats such as Optrex Actimist becoming increasingly popular due to their ease of application. The category is also seeing a shift towards preservative-free and natural formulations, which are particularly attractive to consumers with sensitive eyes.
Holistic wellness trend will drive growth in natural and hypoallergenic formulas
Eye care is increasingly associated with wellness and sustainability, as brands introduce eco-friendly packaging solutions such as recyclable bottles and minimise the use of plastic. Natural and hypoallergenic formulas set to become more sought after, reflecting a shift in consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Ireland?
- Which are the leading brands in Eye Care in Ireland?
- How are products distributed in Eye Care in Ireland?
- How has the regulatory and operating environment for Eye Care changed in Ireland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Ireland - Category analysis
KEY DATA FINDINGS
Increasing screen time and allergy season boost eye care sales in 2025
Private label grows due to wide range of eye care products
Pharmacies remains dominant as consumers value expert advice
Lifestyle factors will boost regular use of eye care products over the forecast period
New product formats and education will boost category sales
Holistic wellness trend will drive growth in natural and hypoallergenic formulas
Consumer Health in Ireland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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